An integrated marketing strategy, informed by search data, can deliver lift across the organization. Instead, by using search data as an insight engine, SEO can act as a powerful compass upstream in the marketing strategy development process. Rather than optimize fully-baked campaigns, your audience and competitive landscape insight should drive the strategy that you deploy across all channels throughout the funnel. Rather than cherry picking a few unrelated high-volume search terms, attack the vertical you’re already winning in until you dominate it. Targeting large sets of overlapping keyword groups will help you saturate the funnel while communicating your expertise to search engines.
Monthly Traffic data for “” vs “”
Since these keywords drive traffic to your competitors, they could also benefit your SEO strategy. There are a few competitive tools we tend to gravitate towards in our industry. SEMrush is a fantastic tool allowing anyone to look up a website and get an estimated search visibility and traffic share. Gleaning through exports can quickly reveal what topics are driving traffic, to which you might replicate or improve your own version. Review and track your organic traffic, along with keyword and page positions. Whenever you identify a new keyword, add the term to your keyword tracking tool of choice.
Easy Automotive SEO Tips for More Clicks, Calls & Car Sales
Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. Of course, you don’t need to go through your list manually like this. You can always filter out keywords with high levels of keyword competition and super low search volumes. So I recommend looking at the search volume numbers for your list of keywords. All you need to do is enter a broad topic (like “keto” or “link building”). And in this first step I’m going to show you how to create a list of awesome keywords for your business.
- Understanding your competitive landscape is crucial for shaping an SEO strategy that propels you ahead.
- Original visuals aren’t just eye candy – they’re a major traffic source.
- Our approach targets users first because that’s what search engines reward.
- Invisibility is poison for a brand struggling to grow and earn market share.
- You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site.
Her blog post, “How to Find a Literary Agent,” ranks #1 for the highly competitive head term “literary agent,” above top publishers such as Reedsy and even Wikipedia. But with a strong content SEO and backlink-building strategy, we managed to get one of our transportation partners to the top of the SERPs. The Google search algorithm has gotten more complicated than ever. It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure. When you find a keyword you’re happy with, it’s time to start looking at your competition. “Head term” refers to the general word or phrase you’d use to describe your product, service, or even the topic you’d like to write about.
Or, you may notice that pages with longer load times perform poorly in organic search. Maybe your URL structure and website architecture is confusing. Or, you have mixed content, where some of the linked content on a page is not HTTPS BHS Links as the rest of the site. It may be that your XML Sitemaps have issues, with outdated or missing URLs. Technical problems may impact crawling, link equity distribution and user experience.
