More engagement leads to better SEO and a higher search engine results page (SERP) placement, but higher SEO leads to more visibility and higher user interaction. Website audits are necessary to ensure your site is getting traffic. Here’s how to perform a complete SEO audit to check your site’s health. When the team makes fixes and adjustments, they prioritize the essential tasks specified in your audit that are most likely holding you back in your rankings.
- If you have a better SEO profile overall, you’ll be more likely to outrank them for your target keywords.
- Issues we may find may include similar tag tags, duplicate content, HTML / code problems, load speeds, and more.
- How your business chooses to utilize social media has SEO ramifications.
- By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour.
Discover Important Issues on Your Website
The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of BHS Links the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations.
The issue is that many times a 404 page is not useful for users, and it is not useful for search engines. When looking at the results of your website crawl, find any 404 pages that are linked from your content. Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off.
Search Engine Process
But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.
Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image. This is why the first thing I did was fill in alt text for all featured images. Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions.
If this is unusually high, your website may have duplicate or similar pages. Duplicate content harms your SEO because Google can’t determine which page should rank higher in search results. If you have a blog with 300 articles but see 1,000 indexable URLs, Google may have indexed multiple article versions. Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.
Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.